Matsumoto, Nagano, Japan｜新三好 馬肉Bar 松本本店

Extremely delicious horse sashimi, as well as fried horse meat. There was a recommendation on applying certain sauces, ginger or shallot to different cuts of sashimi, but naturally it was fresh and good enough to not have any. But having the recommended sauce/condiments style does bring a slight unique taste to it. Staff was extremely friendly and helpful, decor was very very interesting and atmosphere was definitely very relax and welcoming. Don't let the outside menu intimidate you, they have English menu for people who don't speak Japanese. Would definitely come back to this place in the future.

One of our traveling group wanted to try horse meat and this place was recommended by the hotel reception staff. It seems popular, as all tables were filled and it was lucky that we had a reservation. We ordered two sets of shabu shabu, and the meat came in long strips that were not gamey at all. We also had horse sashimi with apple, and grilled horsemeat in skewers. In addition, we ordered mushrooms cooked in butter, as well as pork tonkatsu, which was tasty. I highly recommend the cold soba, while the onigiri or grilled rice was so so. Prices are not cheap and we ended by paying almost 20000 yen, including a glass of excellent sake, two beers, and two ume with sofa.

Horse meat is traditionally consumed in this area. Served with many other Japanese izakaya food and local Sake breweries. Great service. Highly recommended!