Setouchi, Okayama, Japan｜Kibinoya

It is irresistible for senbei and okaki lovers. Be careful not to buy too much. I have known the name of the company Hatakeyama Seika and okaki for a long time. I heard that there is a factory shop. There are many kinds, and it is hard to choose. I want to conquer them all. I'm also curious about hand-baked. I'm happy that there are no holidays except for New Year's. The factory is located on the site of the former Toyohara Elementary School, and the school building remains on the east side (left hand side) of the shop. You can go directly from the shop and take a tour. You can see the classroom. After shopping.

I went there for the first time. I ended up buying a lot. I bought some shrimp, zarame, and seaweed, but none of them were too sweet or too salty, and they were very affordable and good enough to eat at home. I think I'll go again.

Almost all senbei can be tasted, so you can definitely choose your favorite senbei. I haven't bought soy sauce-based rice crackers so far, but I was able to taste some delicious soy sauce-based rice crackers here. I think it is convenient that the payment method is compatible with not only cash and credit cards but also electronic money Edy.